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Thursday, October 26, 2006
A Refreshing and Unique Look at Change
The Change Function
By Pip Coburn
240 pages
Portfolio Hardcover (June 22, 2006)
ISBN: 1591841321
Rating – 5 stars
Finally!
A unique and refreshing view of change; and it is penned by
a former technology securities analyst. Who would have thought it?
Pip Coburn, who runs his own advisory firm and former
managing director and global technology strategist, looks at his industries
through the view finder of the consumer. And he does it in a lively style that
delivers sharp insights into why a few technologies soar; while most fall flat
on their faces.
It is simple. Yet, like many simple ideas it captures the
essence of change. Ready?
People are only willing to change and accept new
technologies when the pain of their current situation outweighs the perceived
pain of trying something new.
Quoting everyone from Machiavelli to Yoda, Coburn topples
clichés about innovation and change spouted for years by overpaid gurus and the
equally overpaid CEOs who employ them. In only takes a few pages of reading
before you can answer questions that have been plaguing you for years, like:
• Why do you have so many passwords?
• Why your VCR flashes 12:00?
• Why your spell check Capitalizes words you Do
not want capitalized?
• Who thinks a smart phone is smart?
• Who asked for interactive TV?
Pip Coburn is a keen observer. He views his field from a
unique vantage point. Time spent with this book will give you new understanding
of technology. Linger over its message for a while; you will become a wiser
investor, manager, CEO or computer geek.
Penned by the Pointed Pundit
October 26, 2006
9:34:27 PM
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