The author offers more than a guide for creating a new
business. His motivational stories from experienced entrepreneurs a realistic
assessment of the risks involved and the resources required to make your venture
a success.
Entrepreneurs are often seen as risk takers. Actually, the
author says they do everything they can to limit failure’s costs. He suggests
testing the validity of your concept before making it a full-time undertaking.
This results in:
Risk reduction by gaining
experience with paying customers.
Putting less pressure on the new
business for fast financial success.
Once you make the jump to full-time entrepreneur keep in
mind the following:
Be aware nothing happens until
you make it happen.
There are no “A’s” for effort.
Once you start full-time, all the risks are yours alone.
Be prepared to sell.
Be prepared to demonstrate
credibility and viability.
Starting a business has never been easier. Although many
desire to leave the corporate umbrella, only a few actually do and even fewer
succeed. Follow Judson’s simple steps and your will increase your odds of
success.
